The theater space features state-of-the-art acoustics and up-to-the-minute technology from top to bottom.
Both intimate and inviting, every seat at Sound Board offers incredible sightlines of all the action on the stage.
I crossed the threshold of my first casino floor in Cleveland, Ohio, last March.
Previous to this first visit, I never anticipated that my friends and family would become concerned about my habit, or the increasing frequency with which I now drive out to the casinos of Chicago's suburbs.
Granted, my heart rate accelerates at the sight of an anticipatory billboard: “Easy to get to... ”, and by the time I reach the dazzling colossus of a casino set against a wasted industrial sky, and hear the first sounds of the slot machines, I am bordering on ecstasy.
But the truth is, I spend more on gas than gambling, and while my symptoms may resemble a gambler's, I am no addict.
Rather, it is the casino's sonic ambience that I crave.
Casino advertisements foreground the excitement of chance and risk as the defining characteristics of the gambling business, but few spaces exert their control so powerfully. Sure, a lucky winner might hit a jackpot every once in a while, but the payout is always compensated for by the house edge and probability models; strategic dominance ensures that for every big win there are thousands of small losses.
The gaze of surveillance cameras prominently placed across a casino ceiling is the most immediately apparent method of control, but on closer scrutiny the environment reveals a multisensory system of coercion.
The more comfortable, mollified, and energised the gambler, the more likely they are to stick around feeding money into machines.
Companies like Aroma Sys and Air Esscentials provide artificial fragrances to "create a relaxing and inviting environment that gamers don't want to leave".
Temperature and lights are regulated to be as inconspicuous as possible.